Selected Cases
Adidas x SMC Campaign
PLANNING & USER EXPERIENCE ARCHITECTURE
Philips TV OS
INFORMATION ARCHITECTURE
Dashboard Banking
USER EXPERIENCE
Cloud CMS
USER RESEARCH AND CONTENT STRATEGY
Tools & Methods
User Research
→ Contextual Inquiry → Personas → Scenarios → Use cases → Usability testing surveys → Competitive assessment
Information Architecture
→ Blueprints → Affinity Diagrams → Task Analysis → Personas → Diagrams and Models → Content Inventory
UX and Testing
→ UI Guidelines → Prototyping → Hi-res Wireframes → Heuristic evaluation → Interaction patterns → Usability testing