Selected Cases
Adidas x SMC Campaign
PLANNING & USER EXPERIENCE ARCHITECTURE
Philips TV OS
INFORMATION ARCHITECTURE
Dashboard Banking
USER EXPERIENCE
Cloud CMS
USER RESEARCH AND CONTENT STRATEGY
Tools & Methods
Data Analysis & Insights for Customer Engagement
Customer Experience and Voice of the Customer (VoC)
→.Customer Data Analytics
→ Power BI
→ Statistical analysis
→ Quantitative data analysis
→ Data processing with R
→ Qualitative analysis
→ Contextual Interviews
→ Journey mapping Attio (CRM)
→ User Research/Testing
→ Segment and cohort analysis
→ Customer Advisory Board (CAB)
→ Technical preview programs
→ Customer Support & Ticket Analysis
Project, Transformation and Change Management
Strategic Planning and Development
→ Certified Change Mgmt
→ Agile, Scrum
→ Jira, Linear (Project Mgmt)
→ Kotter’s Change Model
→ ITIL
→ OKRs & KPI Development
→ Design Thinking
→ Data-Driven Decision Making
→ Market & Competitive Analysis
→ Go-to-Market (GTM) Strategy